Social media is practically essential for marketing efforts. Now that marketers are in 2014, there are some new developments to embrace and some trends from 2013 to let go.
In 2014, marketers can expect social media to be more closely tied to content marketing efforts, according to Business 2 Community. Social networks are critical for the promotion of high-quality content. However, rather than relying exclusively on text, social users have expressed a preference for more images and visual content. Prompted by the popularity of Instagram, many platforms are becoming more image-centric. Visual Facebook posts receive higher levels of engagement, and Twitter recently introduced an expanded image feature.
Trends to stop using in 2014
With a wide variety of new social tactics to consider this year, there are a number of techniques from 2013 that marketers should stop implementing, Marketing Land said. Facebook used to dominate the social media landscape, but it's losing power. Focusing solely on this main network could be a mistake for B2B marketing teams looking to increase their audiences.
Social media has always been a seen as a cost-effective marketing channel, and while this is still true, marketers can't count on maintaining a free online presence anymore. A combination of paid and organic social media may give companies the best results.