Creating a social media marketing plan for Facebook is simple when a business follows a few expert tips to guide their efforts.
1. Use tools to keep tabs on marketing
Social Media Examiner recommends that businesses create custom tabs and utilize the new Facebook timeline to draw attention to them. Showcasing special offers with a custom tab photo and tab name can make the advertisement stand out. Applications like Heyo and Shortstack provide Facebook templates that may help a B2B social media expert create attention-grabbing tabs for the top of the page. These features also allow the owner to add a video and link their email opt-in code within the custom tab.
Another tool social media marketers may want to implement is the content management system Bufferapp. Bufferapp spaces out Facebook, Twitter and LinkedIn content before they are published. It also shifts content around when posts are plentiful to prevent users' news feeds from getting spammed.
2. Have a social media timeframe
Consistently posting content several times a day may be an ideal way to engage the most viewers. Businesses that can keep this up regularly are typically the ones that garner the greatest results from their social media marketing efforts. Marketers may want to come up with topics for posting and a schedule ahead of time to keep content consistent.