KEO Marketing

Be in the Know.

Social media news: Facebook to discontinue sponsored search ads

In keeping with its decision to streamline social media advertising offerings, Facebook has announced that it will no longer sell sponsored search results, according to Mashable. Advertisements for mobile apps and business pages are most often placed in search results.

Facebook offers other online marketing options for people interested in promoting their apps and business pages. A company migrating away from sponsored search may find mobile app install ads and page post link ads serve the same purpose. While sponsored search results are being discontinued as of July, Facebook will continue to offer right-hand column advertisements on search results, as well as Bing's search ads.

Social media marketing is a constantly changing landscape, as this latest change from Facebook shows. Commonalities across platforms are liable to disappear, and strategies that worked a month ago may not work in the present. Marketers should pay attention to the latest social media news in order to alter their strategies as necessary. It can also be worthwhile to seek guidance from an online marketing firm.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.