Social media news: Facebook to discontinue sponsored search ads
In keeping with its decision to streamline social media advertising offerings, Facebook has announced that it will no longer sell sponsored search results, according to Mashable. Advertisements for mobile apps and business pages are most often placed in search results.
Facebook offers other online marketing options for people interested in promoting their apps and business pages. A company migrating away from sponsored search may find mobile app install ads and page post link ads serve the same purpose. While sponsored search results are being discontinued as of July, Facebook will continue to offer right-hand column advertisements on search results, as well as Bing's search ads.
Social media marketing is a constantly changing landscape, as this latest change from Facebook shows. Commonalities across platforms are liable to disappear, and strategies that worked a month ago may not work in the present. Marketers should pay attention to the latest social media news in order to alter their strategies as necessary. It can also be worthwhile to seek guidance from an online marketing firm.