Social media marketing requires marketers to act quickly and be hyper-aware of how clients interact with brands on a daily basis. Social media strategies, if conducted properly, can help businesses stay in touch with leads and customers in a way that builds brand image and develops strong relationships.
A recent survey by the Advertising Research Foundation (ARF) revealed that almost one-third of buyers are influenced by social media interaction with a brand, including first hearing about a company on a social networking site or doing research on such platforms.
“This state of constant interaction with brands through digital and social media has come to challenge the purchase funnel, as we have traditionally understood it,” said Todd Powers, research executive vice president of primary research at ARF.
While social media marketing may be a challenge, it does bring bring brand awareness to ideal prospects. Twitter in particular helps with the creation and sharing of quality content and commonly links to other social media sites. By following potential clients, connecting with other reputable companies and spreading relevant information, businesses can grow meaningful relationships with important prospects and capitalize on quality leads.