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Social media marketing considerations for 2014

Social media is an important component of any Internet marketing strategy. However, these platforms are constantly evolving over time, so there will be new social media trends in 2014. Here are some new developments in this critical marketing arena that companies should be aware of this year:

1. LinkedIn will turn into a more powerful player
The professional social network is already the No. 1 choice for B2B marketing, but it will become even easier to use LinkedIn for this purpose in 2014, according to Business 2 Community. Sales and marketing teams will increasingly utilize this platform to conduct research about prospects before cold calling.

2. New social sites will have a bigger impact
While Facebook and Twitter will still play a major role in marketing strategies, companies will shift focus to newer networks. Google Plus, the newly revamped Myspace, Vine and Instagram are expected to see a surge in popularity, Mashable said. Part of this trend is due to the growing importance of short videos in marketing strategies.

3. YouTube channels are on the rise
Content marketing is becoming more visual, and businesses in many industries will look to incorporate videos into more traditional sources of marketing. Instead of a block of text in emails, marketers may choose to send prospects a short video.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.