Pinterest introduces new analytics tool

Website analytics are an incredibly useful tool for marketers and a few of the most popular social media sites have started developing tools to help marketers track their progress. Pinterest is the most recent site to announce an analytics tool to help get a better idea of how pins are being viewed and shared across the platform.

Pinterest's blog said that those with a verified website will be able to find out how many users pinned from the website, how many views the pins have had and how many clicked through Pinterest to the website. There will also be information on the most repinned items, most clicked and most recently pinned items. The analytics help narrow down what interested parties are engaging with on company websites and how marketers can develop more targeted content for viewers.

Content marketing is becoming more defined as websites make it easier to track customer interaction, meaning marketers have a better idea of what to provide for the most relevant customer experience. In addition to business accounts, Pin It buttons and board widgets, the Pinterest web analytics tool will help bring companies closer to their target audience.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.