KEO Marketing

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Manage your online reputation: social media can help your company counteract poor word of mouth

One obstacle many companies encounter is maintaining a great online reputation. Whether earned or unfair, opinions of businesses can end up creating problems during lead nurturing efforts and make a relationship that seems to be going well turn south very quickly. Consequently, an important part of online marketing should be to manage these characterizations and place an organization in a better light.

Consequently, social media is an extremely important tool for making this possible. Even business-to-business research is conducted using sites such as Facebook and Twitter, so it’s a good idea to make sure they’re actively creating a persona or reputation for any company. For example, the Call Center Satisfaction Index, a tool of research analyst the CFI Group, concluded social media is actually the single best tool for blunting a company’s poor reputation and establishing the organization as a reliable business partner.

Make sure not to neglect social media, even if it’s actively being used as part of a social search or content marketing campaign. Many company leaders and purchasing agents are using these outlets (including LinkedIn and occasionally Google+) to find out more about companies they may partner with. With an actively engaged client base and plenty of information available on a business’ profile, the poor reputation a company may possess will be quite a bit less important.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.