LinkedIn recently announced that it now has 200 million registered users, meaning B2B companies may see even more social media marketing opportunities with LinkedIn in 2013. As a result of the increased number of users, the networking site may see enhancements, updates and new ways for members to grow professional connections as well as more options for marketers to reach their target audience.
While companies and marketers may need to improve and optimize their own LinkedIn profiles, they can look to spread their brand image with target advertising, says Search Engine Watch. Scouting certain communities on LinkedIn and catering to users’ needs with the company products or services can make a big difference.
B2B marketers should look into arranging some of their PPC budgets to the LinkedIn realm, says Hubspot, because its PPC program is new and ads have more of a chance of being seen.The professional networking site’s PPC program lets marketers specify specific job titles, industries or other relevant options when sending the ads.
Hubspot says companies have the option of choosing between poll ads, join group ads, social ads or video ads, and the PPC program helps target more specific leads and create stronger customer relationships.