The popularity of short videos, as offered by Vine and Instagram video, is increasing in online marketing. According to Search Engine Watch, the two apps are ranking at numbers seven and eight in overall popularity in the iTunes store. Businesses utilizing content marketing should take these opportunities into account.
Companies are taking advantage of both short-form video apps. Vine allows for six seconds of video, while Instagram supports 15. In these short amounts of time, businesses can establish a mood and give information that helps build their brand. As much of online marketing is concerned with exactly that, brands should pay attention to these new channels. Vine is part of Twitter, while Instagram video is part of Facebook; as such, these are easy to add to existing social media efforts.
A manufacturer put out a video of their machinery working, while other companies have done day-in-the-life-style presentations. From views out of office windows to fashion shows, the contents of these short videos vary widely. What they all have in common is that they give users an inside look at their favorite brands.