Include online videos in your marketing strategy

Online videos will become a more integral part of Internet marketing. Cisco that found video will make up 69 percent of all consumer Internet traffic by 2017. This is an especially significant trend for B2B marketing because video serves the dual purpose of educating potential customers while entertaining them. This can be difficult to achieve with other forms of content marketing

Video marketing is a great way to reach a new audience, especially if you promote your content through YouTube, which receives more than 1 billion unique visitors per month. Videos are highly shareable through social media.

Although U.S. marketers mostly agree about the power of online videos, many are divided about what the future of this channel holds. According to a study from Forrester Research with Videology, the primary benefits of video advertising are reaching consumers who wouldn't see commercials on TV, better targeting capabilities, boosting attention and better return on investment. Marketing agencies that responded to the survey expect that people will start watching more online streaming shows in the next three years. Some expect that budgeting for online videos and traditional TV ads will converge in the next few years. 

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.