Online videos will become a more integral part of Internet marketing. Cisco that found video will make up 69 percent of all consumer Internet traffic by 2017. This is an especially significant trend for B2B marketing because video serves the dual purpose of educating potential customers while entertaining them. This can be difficult to achieve with other forms of content marketing.
Video marketing is a great way to reach a new audience, especially if you promote your content through YouTube, which receives more than 1 billion unique visitors per month. Videos are highly shareable through social media.
Although U.S. marketers mostly agree about the power of online videos, many are divided about what the future of this channel holds. According to a study from Forrester Research with Videology, the primary benefits of video advertising are reaching consumers who wouldn't see commercials on TV, better targeting capabilities, boosting attention and better return on investment. Marketing agencies that responded to the survey expect that people will start watching more online streaming shows in the next three years. Some expect that budgeting for online videos and traditional TV ads will converge in the next few years.