Social media platforms are a useful marketing medium that can garner a lot of interest for brands. But measuring social media success has become tricky because there are so many different statistics to consider. Many sites are now offering website analytic tools that help marketers see how much interest is being generated, but it's important for companies to look at what the raw social data is telling them. Here are three things to look for on Facebook:
1. Engaged users
Mashable says that "engaged users" are those who clicked anywhere on the Facebook post within the past 28 days. A consistent number of clicks is best, but if this isn't the case, marketers should re-evaluate their target audience and create more relevant content.
2. 'Talking about this' numbers
Facebook Insights also refers to this as "Storytellers," and it is one of the more difficult metrics to understand, according to Social Media Examiner. But the metric refers to the number of people "who did something to show engagement to their friends," says SME.
This is a more simple number; it refers to how many users have seen posts on the Facebook page. Social Media Examiner says that this metric either alerts marketers to the strength or possible problems with the content of the page.