Improving social media engagement is important to any online marketing campaign. A new Social Media Examiner article offered tips to increase fan interaction. Below are several ideas that may help a B2B online marketer reach their fan base better on Facebook:
1. Put a face on the business
A B2B marketer may want to use Facebook's photo albums to showcase the business' employees and underscore their hard work. This strategy may humanize the brand and compel potential customers to interact more with the B2B's Facebook page.
Marketers may also want to consider updating these pictures from time to time. According to Search Engine Land, people grow tired of seeing the same images on Facebook and crave new ones. The article refers to this as "image fatigue." To combat viewer boredom, a marketer should change their Facebook pictures and advertisements regularly to keep the pages looking fresh.
2. Invite fans to events
Another way social media marketers can increase engagement is by creating events on Facebook and inviting fans to join them. According to the Social Media Examiner article, seminars, conferences and webinars and charity events are all gatherings a B2B may want to create a Facebook invitation for to increase interaction with potential customers.