Pinterest is an innovative and exceptionally useful social media tool for companies looking to generate interest and website or store traffic in their specific industry. ClickZ points out that marketers use Pinterest with the belief that they will mostly be benefiting other users and creating hype about certain products or services, but in reality, the platform actually leads to more of a connection with other users.
Pinterest is great for offering users educational and entertaining content. By having informative material that enlightens readers and piques their interest, it encourages them to find more. Social Media Examiner suggests using infographics, whitepapers or even video content to engage users. This will then lead audiences to conduct further research on the company and its products or services and maybe even create a relationship with the brand.
But the most important part is that Pinterest doesn't just benefit other users, it generates action. Inspirational content and useful information can prompt any company or client to understand another brand on a personal level. In other words, the platform is content marketing at its finest, because it urges further pursuit of the products or services being explained and offered for purchase.