Social media marketing may appear to be simple, but it takes a dedicated, marketing-savvy team to create a successful online social networking strategy. As B2B professionals plan upcoming marketing tactics, it may help to first look at company objectives and then create content and strengthen profiles based on defined business initiatives.
Having a complete idea of what social media marketing efforts should accomplish for the company will help plan which social sites to utilize and how to maximize their services. Research competitors’ approaches to discover possible opportunities, but ultimately target whichever online community will provide the most return on investment for the respective business. Testing different sites and measuring those results could also provide insight on which platforms will be the most beneficial.
Once accounts are created, it is important to optimize the content and spread the word. The LinkedIn marketing blog says businesses can attract followers to their social media profiles by connecting with employees and providing links on the company website. In addition, provide links within the business’ network by staying active in LinkedIn Groups or other social media group sites and engaging a Follow Ad campaign to promote the company’s LinkedIn page.