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How to build a strong social media plan

Social media is one of the most important parts of engaging customers and spreading brand awareness. Companies designate large amounts of marketing budgets to social platforms because they know it is a method proven to garner new leads and sales. Creating compelling and interesting social content is on the forefront of every marketer's mind, but it's not easy maintaining a company's social media profile, and it takes a considerable amount of strategy. Here is how to build a social media approach with a high return on investment:

1. Define objectives and measurement methods
Social media takes perseverance, so companies need to make sure that they have a specific goal in mind to achieve. Plan out the first couple months of the social media campaign, then designate consistent benchmarks for measuring progress.

2. Observe market practices
Search Engine Land suggests looking and listening to what competitors are doing in the market to reach their target audience. This doesn't mean take their approaches, it means be aware of common practices and adapt unique approaches for the company.

3. Document every step
Always keep track of how social media efforts are playing off. Take note of what works best for the brand on networking platforms, but also learn from mistakes and strive to improve social practices for the future.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.