KEO Marketing

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Hosting contests on social media

Brands that use social media as part of a marketing strategy may want to consider hosting contests. These are great ways to drive engagement and gain more followers. They can also garner new leads for the company's email list, if an email address is necessary to enter. A contest is a chance to gather a lot of information quickly, as well as to create a brand experience that users will remember.

Social media contests can range from simple to involved. A business will want to determine what its goals are for the contest before they choose the type they would like to host. Whether there is a need for greater engagement or gathering information, contests can fit many objectives.

If it is important to gather as much customer information as possible very quickly, then a sweepstakes is ideal. A more involved experience will result in a more memorable brand for the contest's participants. Activities like a photo contest or a vote for a fan favorite can drive engagement with a company's social media presence.

Whatever form of contest an organization chooses, it can help to meet certain goals within a marketing strategy. There are nearly endless possibilities for social media contests, so brands should consider what they need out of a contest and how they can provide an experience for users that will fill those needs.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.