Facebook announced that it is adding clickable hashtags to facilitate public conversations. The hashtag function should already be familiar to social media marketers, as it is in use on Twitter, Instagram, and Pinterest. Businesses who have a strategy involving hashtags for any of these social media platforms may want to import it to their Facebook marketing efforts.
In light of the introduction of hashtags to Facebook, here are some tips from Social Media Examiner on using them in social media marketing:
- Pick something unique. A generic hashtag will have a lot of traffic and hide updates from the business that is using it.
- Make it memorable. A company's social media presence should be easy to find, and a memorable hashtag for categorizing posts can help.
- Remember to research. Before using a hashtag, research what people are already tagging with it. If it is irrelevant or negative, marketers should think twice about using it for their brand.
- Use the same hashtags across different social media platforms. This will make it easier for customers and prospects to track their favorite brands over different social media channels, driving engagement and setting a consistent tone.