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Great news for online marketing: Twitter opens social media marketing analytics to all users

Many companies engage in social media marketing on Twitter. Tracking the success of these campaigns is important, and now anyone can do it. According to Mashable, all a user has to do is go into the advertising tab and click on the analytics tab. The data interface already existed, but now it is available and free to all users.

Companies can now view a variety of information about their performance on Twitter for free. They can track mentions, follows and unfollows, and the performance of individual tweets. Additionally, there is data on Twitter followers, which charts how many followers have been gained over time and shows their age, gender, location, interests, and other accounts they follow.

Organizations can leverage this data in many ways. The performance of tweets can point to the most effective strategies for wide exposure. For example, if a tweet with a particular hashtag outperforms other recent tweets, it may be a good idea to use the hashtag more frequently. Follower analytics can give companies a picture of what type of audience they are reaching on Twitter. Common follower interests may point to a new direction for online marketing.

With free, easy access to analytics, Twitter marketing can be highly responsive.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.