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Google Plus turns 3: Social media marketing takeaways

Now that Google Plus has turned three, what social media lessons have you learned? Given the amount of publicity the social network generated early on, you would think it might occupy a more prominent role in the digital landscape. However, as time has elapsed, Google Plus has gained traction among business owners more slowly than some of the other big names in the social media landscape, including Twitter and LinkedIn. However, incorporating YouTube, for which users must first open a Google Plus account, has been a smart move for Google and benefits business owners hoping use video as part of their content marketing strategies. Even more impressive is the fact that the Google Plus app was the fourth most used app in May and June of last year (1).

Going further, the social site possesses several significant strengths, including the role of the Google Plus "+1" button. Like its larger social media compatriot, Facebook, this button lets users "like" a specific post or content, which helps marketers measure how well their content resonates with customers and followers. In fact, nearly 90 percent of brands use likes as a way to analyze the effectiveness of content they post on social media (2). It's also a metric that Google uses to rank websites in search engine query results.

Additionally, Google Plus accounts give users the option of claiming authorship of the content they post. Depending on the traction authors gains with their content, they will likely see stronger search engine optimization benefits.

1. Happy Third Birthday, Google+! Now What?
2. Finally, Most Brands Measuring Social Content Effectiveness

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.