Now that Google Plus has turned three, what social media lessons have you learned? Given the amount of publicity the social network generated early on, you would think it might occupy a more prominent role in the digital landscape. However, as time has elapsed, Google Plus has gained traction among business owners more slowly than some of the other big names in the social media landscape, including Twitter and LinkedIn. However, incorporating YouTube, for which users must first open a Google Plus account, has been a smart move for Google and benefits business owners hoping use video as part of their content marketing strategies. Even more impressive is the fact that the Google Plus app was the fourth most used app in May and June of last year (1).
Going further, the social site possesses several significant strengths, including the role of the Google Plus "+1" button. Like its larger social media compatriot, Facebook, this button lets users "like" a specific post or content, which helps marketers measure how well their content resonates with customers and followers. In fact, nearly 90 percent of brands use likes as a way to analyze the effectiveness of content they post on social media (2). It's also a metric that Google uses to rank websites in search engine query results.
Additionally, Google Plus accounts give users the option of claiming authorship of the content they post. Depending on the traction authors gains with their content, they will likely see stronger search engine optimization benefits.