KEO Marketing

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Get better SEO results with Google Plus

Social media and search engine optimization can go hand in hand. Although it's often overlooked in favor of more popular social networks, Google Plus can be a useful B2B marketing tool. 

In fact, Google recently integrated its social site with Gmail, which could give marketers the ability to email someone without having their address if the person had a Google Plus account, according to ClickZ. To protect the privacy of users, the email address itself isn't revealed until someone replies to a message. Because professionals in the B2B industry often discuss relevant topics with their peers on social media, this could be a useful way for marketers to connect with potential leads.

One of the best benefits of Google Plus is unlike other social networks, it has a direct influence on SEO, MarketingProfs stated. As Google rolls out this integrated feature to all Gmail users, it will be more important for marketers to pay attention to this network. You can start to build a presence of this network by sharing a post, commenting on users' content, share posts from others and respond to notifications. Google Plus may be become a more effective networking tool for B2B professionals. 

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.