In fact, Google recently integrated its social site with Gmail, which could give marketers the ability to email someone without having their address if the person had a Google Plus account, according to ClickZ. To protect the privacy of users, the email address itself isn't revealed until someone replies to a message. Because professionals in the B2B industry often discuss relevant topics with their peers on social media, this could be a useful way for marketers to connect with potential leads.
One of the best benefits of Google Plus is unlike other social networks, it has a direct influence on SEO, MarketingProfs stated. As Google rolls out this integrated feature to all Gmail users, it will be more important for marketers to pay attention to this network. You can start to build a presence of this network by sharing a post, commenting on users' content, share posts from others and respond to notifications. Google Plus may be become a more effective networking tool for B2B professionals.