As both Facebook and Google progress, they are becoming more similar, meaning marketers need to stay current with social media and search engine strategies. While Facebook is still predominantly social and Google is a search engine, recent advances in their systems somewhat blur the lines. Search Engine Journal prompted the question: Who will prevail, Facebook Graph Search or Google?
They are very similar, yet harbor slightly different techniques. It was unclear if Facebook Graph Search would have any effect on Google search trends, yet Search Engine Watch pointed out that Google measures functionality while Graph Search measures frequency, which are unrelated. In differentiating between the two, their significance and purpose becomes more clear. Marketers can take advantage of both for two separate reasons and two separate strategies – search engine marketing and social media.
The next question centers around which will be the winner for both social and search platforms. Search Engine Journal says that time will tell, as both are in early stages of their new programs. There is significant potential for both to become major players in online marketing strategies, so it's important that companies are aware of how they are progressing.