Facebook recently decreased its advertising offerings by more than half, according to Search Engine Watch. The company's goal is to streamline the advertising process and give businesses more of what they want, whatever their specific advertising goals may be, according to Social Media Examiner. Now is a good time for businesses to analyze their social media marketing strategy to ensure that their Facebook plan is in sync with the new options.
These changes are based on feedback from marketers over the past year. The updates eliminate some redundancies that used to exist and promise a more consistent look across different Facebook contexts. Some areas, such as sponsored stories, will be removed.
Eventually, Facebook wants marketers to approach its advertising platform with a goal, which Facebook's ad tools will suggest the best strategy for meeting. Current online marketing strategies that include Facebook may change, with some aspects becoming less relevant. However, the new strategies needed to replace them will be very available and intuitive. This will make social media marketing easier than ever.