Although many B2B companies utilize Facebook fan pages for social media marketing purposes, it is important to remember that engagement is crucial to converting page views into new business. According to a new article by the Social Media Examiner, B2Bs may want to use few pointers by Small Biz Technology founder Ramon Ray to more effectively engage their audience on Facebook.
1. Be consistent
When potential customers are a fan of a particular brand and enjoy their posts, they begin to rely on seeing the business update content regularly. Oftentimes, a B2B is committed to more than sales and transactions as it markets helpful content to its client base regularly to boost its credibility. Keeping content on a regular schedule for fans helps further engage the audience.
2. Be relevant
Consistent posting only helps a business if the content is relevant to the readers. Before crafting content, a marketer should make sure the message matches its audience's interests.
3. Be excited
Social media marketers may want to remember that Facebook's EdgeRank algorithm rewards higher engagement levels on Facebook posts, reports Social Media Today. Although social media marketing is popular, most people still log on to Facebook for fun. A B2B social media marketer who displays no enthusiasm for the content he or she is posting might deter fans and decrease interaction. Passion promotes itself and draws readers.