Facebook is one of the best tools to use for on-trend online marketing. According to a new Search Engine Watch article, Facebook popularity is so prevalent among social media marketers that some have broken it down into a marketing science.
According to Marty Weintraub and Lauren Litwinka, the authors of "The Complete Social Media Community Manager's Guide," Facebook content follows a 50/30/20 percentage rule. The authors suggest that 50 percent of Facebook copy is news, 30 percent is considered personalization or personality and the remaining 20 percent is business-related. When evaluating the type of content a brand is sharing, a marketer may want to come into alignment with these statistics. If a brand is posting 80 percent news, for example, it may be time to add some promotional posts to increase the business side of the Facebook page.
Research shows that Facebook interactions increase by 14.5 percent on weekend days, even though most brands only post on the weekdays, Search Engine Watch reports. In addition, businesses that share their Facebook content between the hours of 8 p.m. – 7 a.m. instead of during traditional work hours see a higher level of fan interaction.
Finally, brands that post content 1-2 times a day have an increased amount of reader engagement when compared to businesses that share content more frequently.
According to the Social Media Examiner, it is important to write at times that are convenient to one's fan base. Considering the information provided by the experts, a brand may want to remain active on Facebook on the weekends as well as continue posting Monday through Friday.