With social media and mobile marketing intricately entwined, brands must maintain networking profiles with smartphone and tablet users in mind. The key to doing this effectively is sharing content via Twitter, LinkedIn and Facebook that will lead followers – both mobile- and desktop-using ones – to the brand's website, which is also optimized for smartphone and tablet owners.
According to Search Engine Watch, recent research found mobile traffic on company websites driven by Facebook was up more than 250 percent year-over-year in September 2013. Overall traffic referrals from Facebook increased nearly 59 percent. The research was based on 200,000 content publishers with more than 250,000 unique monthly visitors.
Facebook, Twitter and Pinterest combined were responsible for 15.2 percent of all website traffic last month. Twitter alone saw its website referral rate increase by roughly 54 percent. Additionally, traffic referrals from YouTube and LinkedIn increased about 53 and 35 percent, respectively.
As these figures demonstrate, social media is a major driver for website traffic. With more people relying on the social networks to read information from brands, businesses should place Facebook, LinkedIn and Twitter at the heart of content marketing initiatives.