Social media marketing is constantly evolving, and sites are starting to offer more advertising options for marketers to connect with their target audience on social platforms. Delivering ad content to prospects is an important part of garnering interest and developing a relationships.
Facebook is reportedly increasing its ad targeting on the site's news feed page, bringing more marketing opportunities to users where they interact the most. Ad Age stated that the new program will give companies the opportunity to link their data to Facebook inventory and create more specialized ads. Retargeting is another added benefit for marketers as the ads show products or services the website visitors were interested in but didn't buy before leaving the site.
Search Engine Watch says there are still a few kinks that marketers need to iron out regarding Facebook's ad campaigns, but there is considerable potential to reach target audiences successfully. The Optimized CPM tool that the social platform offers is a variation of bid automation and can now be set for conversations on websites or with Facebook interaction. There are a multitude of options for marketers to take advantage of, and the future may hold even more options.