Vine is exclusively for videos of up to six seconds, and Instagram was initially a photo-sharing network, but its owner, Facebook, recently added 15-second video capabilities. Some marketers feel the six-second limit is too short to share a meaningful marketing message, and Instagram has more active users to boot, according to MarketingProfs. Even though Instagram didn't start as a video platform, it's easy for iPhone users to upload and edit short clips.
While some marketers are still skeptical about utilizing these platforms, they may have several useful functions, Business 2 Community said. Micro-videos are a great way to creatively showcase products, launch new items or give demonstrations.
Like all social media networks, both Instagram and Vine offer marketers a new way to engage their audiences. Not only can brands send a message to customers, but potential clients can respond and voice their opinions. In fact, consumers may use these channels to advertise a company's products or services if they are truly satisfied.