KEO Marketing

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Does your marketing strategy include Instagram or Vine?

Micro-videos are becoming a more essential component for Internet marketing, which means companies should start paying attention to social media platforms like Instagram and Vine. 

Vine is exclusively for videos of up to six seconds, and Instagram was initially a photo-sharing network, but its owner, Facebook, recently added 15-second video capabilities. Some marketers feel the six-second limit is too short to share a meaningful marketing message, and Instagram has more active users to boot, according to MarketingProfs. Even though Instagram didn't start as a video platform, it's easy for iPhone users to upload and edit short clips. 

While some marketers are still skeptical about utilizing these platforms, they may have several useful functions, Business 2 Community said. Micro-videos are a great way to creatively showcase products, launch new items or give demonstrations. 

Like all social media networks, both Instagram and Vine offer marketers a new way to engage their audiences. Not only can brands send a message to customers, but potential clients can respond and voice their opinions. In fact, consumers may use these channels to advertise a company's products or services if they are truly satisfied. 

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.