When a business' Facebook page gains a following, it is time to start creating social media marketing content that revolves around the brand's niche and the audience's preferences. However, posting content several times a day that to reflect upon specific industry can make it challenging to come up with fresh ideas. According to the Social Media Examiner, a content marketer may want to infuse their Facebook page with new life by using several tips to keep content with a narrowed focus fresh and relevant without straying from the main topic.
1. Use visual aids
Facebook relies heavily on pictures, and beautiful photos draw in fans and reduce the need for written content. A B2B may want to come up with more creative ways to use pictures when posting. Mashable reported that adding photos to Facebook's map feature can give the page a fresher look and engage the audience. Viewers may enjoy seeing visuals that coordinate with the various locations of where a product is distributed or where a new shop is opened. Sharing a relevant YouTube video may help break up content, as well.
2. Use current news
Writing about a current event may help inspire more varied, quality content. When writing about a topic that is trending in the news, a social media marketer should find a fresh angle that relates to the B2B's industry to tie the post together.