Content marketing is a key strategy for businesses. It is the primary advertising priority of 39 percent of marketers worldwide, according to statistics provided by eMarketer. Increasingly, a company's online presence is expected to convey a unique perspective and voice rather than make a sales pitch. That's where content comes in; blog posts, white papers, pictures, and video all contribute to an organization's brand identity on the Internet.
Companies that already have a content marketing strategy may want to revisit it periodically to ensure that it stays fresh. For instance, according to Mashable, YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. Producing video content may be a good investment for businesses whose target market falls within that age range.
Social media campaigns also benefit from content marketing; popular material on an organization's blog or website can drive readers to become followers on social media platforms. Of course, a main component of good content marketing is making material so engaging that users are compelled to share it with their own social networks, as well.