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Content marketers prefer social media

Social media is becoming a better platform for content marketing each day, and B2B marketers are taking note, according to a recent study.

The 2013 B2B Content Marketing Benchmarks, Budgets, and Trends report found that 87 percent of content marketers are using social media, which has become the most popular content marketing tactic. Other popular strategies included posting articles on company websites, e-newsletters, blogs and case studies.

The top five most popular social networks for B2B content marketers are LinkedIn, Twitter, Facebook, YouTube and Google Plus. With 26 percent of content marketers using Pinterest, this number six has seen a surge in less than one year.

With the increased number of companies choosing social media, the study also found these networks were used for content marketing more frequently than last year. Companies are also turning more towards research reports, videos and mobile for their marketing needs.

The study surveyed more than 1,400 content marketers from a variety of North American companies. Respondents stated that the biggest content marketing challenge they face is producing enough content. Meanwhile, 54 percent of respondents plan to increase content marketing spending in the next 12 months.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.