Businesses acknowledge the need to maintain a social media presence as a part of a good marketing strategy. However, not all social media networks are created equal. Depending on what a company offers and its target market, different platforms can give varied results.
Marketers should concentrate on LinkedIn if their company specializes in business-to-business commerce, according to Social Media Examiner. There are many ways to capitalize on a LinkedIn profile, including using the mobile version to keep up connections throughout the day.
Another social media platform compatible with mobile marketing is Instagram. While this is not an ideal primary network for online marketing, it can be a good supplement. According to Social Media Examiner, Instagram is best for extending a brand personality. Creative content that displays a sense of humor is well received on this network.
Of course, Facebook is often a good choice for social media marketing. It is particularly good for giving clients a perpetually available way to contact the company that will bring them a quick response. Facebook's audience targeting options can make it easy to reach a very specific market, as well.
Whichever social media platform a company chooses for marketing, they should anticipate increased visibility and good reviews from the right strategy, according to Social Media Examiner. This visibility and positive feedback are worthwhile as marketers work to build a trusted brand presence online.