Google is constantly updating its algorithms, so it’s important for businesses to practice top search engine optimization on their company sites. The search engine recently announced its 23rd update since February 2011, meaning there are likely many more to come. Marketing professionals should be aware of how updates can affect their company website or blog and update accordingly. Here are three aspects to focus on in the coming months:
Companies need to utilize high-quality links and stay away from the low-quality ones. Marketers should be especially aware that PageRank is now based on both inbound and outbound links, according to Search Engine Journal. Visuals should be crisp, up-to-date and more engaging for the readers, and keywords should be placed as organically as possible.
Because Google algorithms are always changing and creating new search engine marketing standards, blogs that use WordPress can always be updated to work best with new WordPress standards and plugins. Keep an eye on website activity and track results at least once a month.
Advertising can be tricky, but it’s necessary. SEJ suggests that businesses look into Google’s AdSense to monetize blogs, but don’t saturate more than 50 percent of the site with ads. Test which ads offer the best ROI and try conversion optimization.