KEO Marketing

Be in the Know.

Best SEO practices for websites and blogs

Google is constantly updating its algorithms, so it’s important for businesses to practice top search engine optimization on their company sites. The search engine recently announced its 23rd update since February 2011, meaning there are likely many more to come. Marketing professionals should be aware of how updates can affect their company website or blog and update accordingly. Here are three aspects to focus on in the coming months:

1. Content
Companies need to utilize high-quality links and stay away from the low-quality ones. Marketers should be especially aware that PageRank is now based on both inbound and outbound links, according to Search Engine Journal. Visuals should be crisp, up-to-date and more engaging for the readers, and keywords should be placed as organically as possible.

2. Updates
Because Google algorithms are always changing and creating new search engine marketing standards, blogs that use WordPress can always be updated to work best with new WordPress standards and plugins. Keep an eye on website activity and track results at least once a month.

3. Advertising
Advertising can be tricky, but it’s necessary. SEJ suggests that businesses look into Google’s AdSense to monetize blogs, but don’t saturate more than 50 percent of the site with ads. Test which ads offer the best ROI and try conversion optimization.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.