Many B2B's host events or conferences to grow their network, gain exposure and meet other business owners, yet not all events get the online marketing exposure they deserve. Maximizing social media presence at an event may help the occasion gain recognition and attention. There are several ways a business can use social media marketing, specifically Twitter, to effectively promote an event.
The Social Media Examiner suggests businesses promote event themes and other special information with hashtags to maximize social media exposure. According to Twitter, a hashtag is the # symbol used to mark keywords or topics in a Tweet. Creating a specific event hashtag for the occasion and promoting it across social media platforms is the first step to ensuring an event gains a strong presence online.
Social Media Examiner suggests promoters remember to add the event hashtag to any posters, presentation materials, brochures or directories for increased visibility. All materials put together for the occasion should include this hashtag, and it should be visible on the event's website. Tips included on event materials may also help guests easily identify how to tweet about the event and share it with others across social media, which will result in maximized exposure for the business.