While Google Plus may not be as heavily used as LinkedIn, Facebook or Twitter, the social network is growing increasingly important. In addition to becoming a popular social media outlet, Google Plus pages can play a significant role in search engine optimization. As The Daily Muse explains, Google – the search engine – views the social network's profile pages the same way it does unique URLs. That means content shared via Google Plus is ranked similarly to landing pages, blogs and other Web content.
While search and social are already intrinsically linked, Google's relationship with its own social network takes this phenomenon to a whole new level. Businesses seeking to make the most out of a Google Plus account should consider the following:
- Google authorship suggests authority: Setting up a Google authorship allows business leaders to place a name and face on their content, which can boost credibility and position the company and its members as industry thought leaders.
- Personalized pages go far: In addition to having a complete profile, it's important to host communities, and post consistently. Additionally, creating a unique page URL for a Google Plus profile allows businesses to brand their pages even further.