Social media marketing is here to stay and will become an integral component of many B2B marketing strategies if it has not already. Some marketers, however, are still eager to learn about social media and its impact, according to Social Media Examiner's 2015 Social Media Marketing Industry Report, published in May (1).
The report revealed 80 percent of B2B marketers wish to increase LinkedIn usage, and another 53 percent seek to use Facebook more, as well. Respondents also reported wanting to learn more about two of the most popular social media networks used for marketing, Facebook and LinkedIn, and the return on investment for using those services.
A recently launched social media service may also be of interest to marketers looking to network with those in the industry and see examples of successful material to implement on Facebook and Twitter, for instance. The website, Shocase, was launched in early 2015 exclusively for marketers. Jake Sorofman of Gartner told Forbes this network is meant to supplement services like LinkedIn (2). For example, B2B marketers can utilize Shocase to gain a better understanding of LinkedIn and what works best on the platform.
Social media marketing is really a no-brainer and something that every B2B should prioritize. Properly planning activity on these services, and using other communities to learn new ideas, can boost B2B interactions and, as a result, marketers will see a significant ROI.