Social media marketing offers a B2B a mixed bag of blessings and curses when it comes to public relations. On one hand, social media is essential to promoting and marketing a business in today's digital landscape. The reach of social media marketing has the potential to exceed that of traditional advertising and media avenues. On the other hand, the same potential reach applies to any social media blunder that may cast a negative light upon a business.
A Search Engine Watch article recently recommended that businesses put a social media policy in place for all employees. Having some clear guidelines for business-related social media use may help the company's online marketing strategies and guide the way employees represent the business over the internet as well.
According to a Wildfire Google Team research report, social media marketing efforts experience the greatest return on investment when there is a solid strategy in place. A B2B may want to make sure employees are aware of marketing objectives and set rules when it comes to posting online so that the team knows how to portray a positive image of the business. A good social media marketing strategy combined with employees who present the business well across multi-channels ensures a competitive edge when it comes to public relations.