KEO Marketing

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Amazon offers customized pages and social media marketing opportunities for brands

In preparation for the shopping season, Amazon is offering brands the opportunity to market their products on Amazon Pages. Businesses can customize their own homepage by choosing the design, visual elements and widgets. The Hero widget – the primary visual element at the top of the page – is the only unalterable page component. In addition, the site lets brands add Facebook “Like” and Twitter “Follow” tabs and customize URLs to boost visibility.

Businesses can use Amazon Posts to connect with consumers in a new social media space. Brands can update their site with new messages and post content simultaneously on Facebook and Amazon. Posts can also be set to go out at a certain time.

The online shopping giant also provides businesses with Amazon Analytics, tools to monitor content marketing efforts by calculating page and post traffic. The service measures how consumers respond to messaging and gives preliminary recommendations to boost sales.

Because the new Amazon social tools allow brands to connect with consumers at the point of purchase in the digital sphere, marketers can post product-heavy content. Building consumer loyalty on Facebook, Twitter, LinkedIn and Pinterest is most effective when brands provide more thought-provoking, intriguing interactions that aren’t necessarily sales-related. Amazon Pages may be an opportunity for brands to boost customer service reliability.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.