As companies seek out ways to strengthen each marketing strategy throughout the year, one channel that's proving to be important to many marketers is social media. As part of a larger shift toward online advertising – as opposed to traditional tactics – 70 percent of organizations around the globe plan to increase spending on social media marketing (1). In fact, 66 percent of marketers view this strategy as effective, and another 67 percent said as much about social media engagement.
However, social media marketing involves a unique plan of action to ensure it has a significant impact on potential buyers. One creative way that businesses can make their ads stand out on social networks is by integrating audio features into online content (2). For instance, podcasts can effectively engage individuals interested in hearing the perspectives of a brand on a specific industry issue. Moreover, a marketing team may have a member who's an exceptional verbal communicator but not a great writer. Audio components ensure their talents don't go to waste.
Another great way to leverage social channels is to integrate infographics. These visual-textual hybrids work well at conveying a brand's conception and understanding of a particular topic or problem, while also showing their expertise.