Social media is an important part of how customers interact with a business, and there are easy and subtle ways for marketers to attract leads effectively. If companies want to make their social marketing efforts worthwhile, they need to be willing to make their brand stand out to prospects. This means taking advantage of the small, yet significant ways social platforms allow brands to interact with their fans. Facebook, Twitter, Google+ and more are becoming incredibly intricate channels for communication, and there are a lot of ways to make the most of them – ways that marketers may not know about just yet.
Every company is unique, and social media efforts should reflect the aspects of the organization that make it special. It's in marketers' best interests to explore the vast realms of social media platforms and find ways to make their brand function successfully within those realms. Here are five tips to start off with:
1. Twitter hashtags
Hashtags are beneficial, but only in moderation, according to Search Engine Journal. Don't overload tweets with hashtags; instead, stick to one or two that are highly relevant to the promotional content.
2. Facebook post promotions
There's no denying Facebook is a powerhouse for brand marketing opportunities, but utilizing the site appropriately is important. Promoted posts are a way for companies to pay for ad visibility to targeted audiences. These posts are great for highlighting special deals or creating hype for upcoming events, according to Search Engine Journal.
3. Calls to action
Social media content can have calls to action, too. Varying the calls to action will make them easy to find and more relevant for the audience, according to Social Media Examiner. Try asking readers to share content, provide contact information for a free consultation or sign up for an email subscription.
If companies optimize their content well enough and readers become sincerely engaged in what the brand has to say, it might be a good idea to offer social media subscriptions, says Social Media Examiner. Daily or weekly snippets of industry information are very beneficial for business professionals on the go.
5. Instagram hashtags
Along with Facebook and Twitter, hashtags play an important role in how brands garner new interest on Instagram. Companies can offer a diverse and transparent view of the internal workings of their business. But in order to make sure new prospects come across the photos, marketers need to be smart and tactful with their hashtags.