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4 ways to improve social media content

As B2B marketers plan a stronger social media marketing campaign for 2013, it may be helpful to have a unique approach for the most popular sites. With billions of connected users worldwide, original content and optimized sites and profiles will attract the desired audience.

A 2012 Q4 survey by Global Web Index displayed the latest news on social media sites’ active users. While Facebook is still No. 1 with over 50 percent of global users, Google Plus came in second with approximately 25 percent. YouTube and Twitter were third and fourth respectively, both with just over 20 percent of global users.

In order to reach users worldwide, marketers can employ a more rigorous content marketing strategy. To help stand out among other companies represented on online platforms, Clickz says marketers need to be more vigilant, innovative and thoughtful with their approaches.

A few content ideas for 2013, courtesy of Clickz, include employing more visual content, engaging in more partnerships with other professionals and being on the forefront of thought leadership. Applying these ideas to social media content allows brands to emerge as genuine and respected.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.