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4 tips for a great social media strategy

Social media marketing can be a great idea for businesses of all kinds. However, having a poor strategy will not bring all the benefits of online marketing, and can even cause problems in the long run. With these tips, organizations can ensure they are using social media the right way.

  • Make sure all social media pages link to the company website. While this is a simple thing, many businesses neglect it, according to Mashable. If part of a marketing strategy involves driving more traffic to a website, the link to it needs to be easy to find.
  • Write a list of social media marketing goals. Online activity will be different and require various skills depending on what a business wants to accomplish with it. A set of articulated goals can help direct any marketing effort, whether it's to get more engagement or build a brand image, according to Social Media Examiner.
  • Use video. Content marketing is widely acknowledged to be vital to online promotional strategies, and businesses shouldn't forget that video is content too. The same rules apply as with written material: make it engaging, relevant and entertaining.
  • Target effectively. It's important that the right content finds the right users. Facebook has a targeting tool that allows businesses to choose which demographics see their ads, for example, which can make all the difference.
Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.