Social media marketing can be a great idea for businesses of all kinds. However, having a poor strategy will not bring all the benefits of online marketing, and can even cause problems in the long run. With these tips, organizations can ensure they are using social media the right way.
- Make sure all social media pages link to the company website. While this is a simple thing, many businesses neglect it, according to Mashable. If part of a marketing strategy involves driving more traffic to a website, the link to it needs to be easy to find.
- Write a list of social media marketing goals. Online activity will be different and require various skills depending on what a business wants to accomplish with it. A set of articulated goals can help direct any marketing effort, whether it's to get more engagement or build a brand image, according to Social Media Examiner.
- Use video. Content marketing is widely acknowledged to be vital to online promotional strategies, and businesses shouldn't forget that video is content too. The same rules apply as with written material: make it engaging, relevant and entertaining.
- Target effectively. It's important that the right content finds the right users. Facebook has a targeting tool that allows businesses to choose which demographics see their ads, for example, which can make all the difference.