Facebook is revolutionizing social media marketing while simultaneously challenging Google's search marketing with Graph Search. While Google still reigns over the search engine world, Facebook offers users and marketers a chance to expand their online presence and network in a more organized fashion.
Facebook recently announced the various ways in which Graph Search was being utilized, saying that the new program is changing the way marketers think about searches. Here are three of the most important aspects of the new feature:
New general search options: Facebook has always had the search option, but it's now possible to find other users or organizations based on a multitude of queries, such as shared content, profile information or page likes.
Finding photos: Users can now search photos on other profiles, such as "The New York Times," and images of searched topics or activities, such as "running" or "mountains," according to Search Engine Land. Marketers should take note as this will revolutionize content marketing and curation for brands active on social media platforms.
Locate certain "things": Search Engine Land also says that there's a search for various areas of interest, demographics and geographic locations. B2B marketers can now reach their target audience better if they have content relevant to their industry circulating on Facebook.