LinkedIn is a great social media platform and way for companies to connect with other companies. There is a multitude of lead generation and relationship-building opportunities, it just takes some creative thinking to get the company page optimized and compelling. Grabbing other users' attention requires unique, yet useful page strategies.
The businesses that are interacting on LinkedIn are ready and willing to engage with other users. But because this site is more of a professional networking platform, it takes smart tactics to attract attention to the company page. Here are three great ideas to use on LinkedIn company pages:
1. Involve other platforms
LinkedIn is only one of many useful social platforms. While it is good to pursue business relationships on LinkedIn, companies can also incorporate other social media platforms to promote their products or services across a cohesive multichannel surface.
2. Work on lead generation
There are plenty of leads on LinkedIn who are waiting to interact with other brands. Try using exciting visuals and intriguing content that will interest target audiences.
3. Start a LinkedIn campaign
Social Media Examiner says a campaign on the LinkedIn website should include relevant content, strong community dialogue, extensive conversation and powerful status updates.