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3 tools for managing social media accounts

Social media management teams can often feel anxious about the work required to update and promote the brand image across the various online outlets. Instead of stressing about not putting forth enough social media effort, B2B marketers can try consolidation tools to ensure their updates are seen by as many prospects as possible. Here are three helpful programs that allow marketers to develop quality content across various platforms:

InboxQ: Instead of blindly searching for potential followers among Twitter’s 200 million users, Search Engine Journal suggests using InboxQ. The program helps marketers search for keywords that Twitter users are searching or asking questions about, thus giving companies a direct passage to garnering leads and engaging with potential clients.

AgoraPulse: There are many ways to attack Facebook presence, so it may be most beneficial to use a tool that aids in follower engagement, page promotion and generates leads and purchases for the company. Search Engine Examiner suggests AgoraPulse, because it helps expand the company’s Facebook presence, which is something many B2B marketers struggle with.

Topsy: When it comes to addressing customer feedback, sites like Topsy gather reviews and comments for anybody to see. Companies should promote the positive feedback, but also find a way to right the wrongs that customers mention online.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.