Social media serves a number of functions for companies of all sizes, and it's a constantly evolving tool. Marketers need to stay aware of new trends as they develop. The following developments are expected to play a significant role in marketing strategies in 2014:
1. Social media will become more mobile
Mobile marketing is growing in significance as consumers rapidly adopt smartphones and tablets, and many companies are expected to take advantage of this in their social media strategies, according to an infographic from Digital Marketing Philippines. Currently, 90 percent of U.S. consumers own a mobile device, and more than half of these gadgets are Internet-enabled.
2. Marketers will share more visual content
Content marketing is shifting in a more visual direction. Videos, infographics and photos are getting more attention, and these sources of content have been proven to perform well on social platforms. Visual content can result in higher levels of engagement.
3. Newer networks will get more attention
While Facebook and Twitter are expected to remain popular, many marketers may pay more attention to lesser used platforms, such as Google Plus and LinkedIn. Google Plus can lead to better search engine optimization results, and LinkedIn is one of the best ways to reach professional buyers in B2B marketing efforts.