KEO Marketing

Be in the Know.

3 Recent Changes You Should Know About With Twitter

Twitter is working hard in 2017 and early 2018 to make their API platform infinitely more scalable and ultimately free for individual developers and enterprise level constituents alike. They’re also pushing out both data products and engagement products to help businesses connect to data and customers in real time. Here is a closer look at these endeavors.

Unifying the API platform

Developers around the world want an easy and predictable way to scale access to Twitter’s APIs. While historically Twitter had broadly made available REST and streaming APIs, they acquired powerhouse Gnip in 2014. Gnip built enterprise-grade APIs for the largest software companies to use Twitter data to create solutions.

Developers just starting out could not afford the high price tag that came with the Gnip, and Twitter has been listening to their frustration. They’ll be integrating standard REST and streaming APIs with the enterprise-grade power and reliability of Gnip for an integrated and unified API platform that serves everyone with free and easy access.

Data products

New services to build products and solutions include data products that use publicly available Twitter data for businesses in real time. Data products will offer access to the largest openly searchable “human conversation” in history. The impact on businesses of this access will be astonishing.

Not only will companies learn what products to build, they’ll learn how to market them, who and where their customers are, and instantly know what people think about their products. Twitter’s new APIs will help developers create solutions that capture these new insights for a multitude of business uses.

Engagement products

Twitter is how millions of businesses connect with their customers in real time. It encompasses the live conversations people have with and about a business, including sharing the good and the bad about companies and their products. Businesses today harness that power to create a customer experience offering the human touch combined with automation to meet customers’ needs.

Again, Twitter’s new APIs allow developers to create the applications businesses will use to optimize this opportunity for an improved customer experience.

Final thoughts

If you’re a marketer, Twitter is helping you offer solutions and products to enhance and improve the customer experience. They are also offering access to powerful customer data that holds the clues businesses need to understand their customers intimately.

These changes from Twitter will allow businesses to harness the power of the social media giant and cash in on easily scalable opportunities. For individuals interested in Twitter’s progress towards each of these initiatives, you can access their API platform roadmap here.


Christian Lowery

Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.