The benefits of social media marketing are becoming abundantly clear to today’s marketers. It is becoming easier and more routine to promote brands on several different platforms, with Facebook as one of the most popular. But there are certain strategies to be aware of when interacting on Facebook, especially those that are bothersome to followers. Here are three social media mistakes to avoid:
1. Too much posting
Clusters of posts from the same user can be annoying and actually work against a company in the long run. Mashable says that posting more than once a day is too much. In addition, shorter, concise posts work best to engage readers.
2. Not enough variety
Take content marketing and run with it. If companies are only using text to promote their brand, they are missing out on the video, photos, infographics and polls that followers could be sharing across the web.
3. Ignoring customer inquiries
Social networking platforms are a great way for companies to get in direct contact with their customers. Marketers should be aware of how their followers are interacting on the site and, if there is need to respond to a question or complaint, offer a solution in a timely manner.