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2 tips to harness the marketing potential of LinkedIn

The social media network LinkedIn is often used by consumers as a way of marketing themselves for career purposes. However, unbeknownst to many businesses, the tool can also be used to raise marketing awareness and drive sales. Check out these two tips on how to leverage the potential of LinkedIn to market your brand.

1. There is a host of advertising tools available to users of LinkedIn, and companies can take advantage of these in several different ways. According to Mashable, regular self-serving ads can be targeted and placed by geography, job function, industry, company size or age, providing a wide scope in which to define your desired audience. Additionally, display ads that are prominent on home and profile pages can be used to add video, blog or Twitter feeds. Finally, recommendation ads could drive word-of-mouth advertising, when you allow your network to spread your message for you.

2. SocialBrian recommends the power of using the groups on LinkedIn. The ability to communicate with other like-minded professionals in an open forum is a great way to meet new audiences and engage them in shared or similar interests in your product or business. Additionally, you can even add a custom group, where you can personalize all the advertising and interactive options – such as polls and RSS feeds – specific to your company and brand.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.