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2 attributes of a strong social media plan

Sometimes a simple yet forceful social media strategy will enforce brand respect within its respective market, but just because it's simple doesn't mean it's easy. Today's biggest brands work hard to achieve a positive reputation, and it has paid off over the years. Marketers should look deeper into business initiatives and promote the uniqueness that clearly separates their organization from all the others.

Looking at some companies' online marketing strategies, it became increasingly obvious what they are doing right. Here are two aspects of strong campaigns:

Impactful: The only way a company is going to stand out to its audience is if it communicates its individuality. Mashable says that some good campaigns show companies as transparent and moving – both of which have a lasting place in customer's memories. Use positive and relatable business initiatives to reach clients on a personal level.

Passionate: Nothing kills a brand image like a lackluster performance. Mashable says brands that demonstrate their love for their industry and the products or services they offer are those that garner a dedicated following.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.