Despite what naysayers may posit, search engine optimization remains a crucial tool for all B2B marketing professionals. A recent survey found online searching to be the fourth most popular online activity, following social networking, emailing and playing video games (1). This search accounts for almost 64 percent of all the website traffic that stems from an organic search (2).
Another survey discovered 90 percent of business buyers responded that they will seek out a seller when they are ready to buy, while 93 percent of business buyers begin the purchasing process using a search engine (3). Meanwhile, 57 percent of B2B marketers reported that the best resource for lead generation goals comes from SEO. Since so many people turn to a search engine to begin their online hunt, one of the best ways for a business buyer to find you is to have the right SEO strategy in place.
Combined, these stats indicate an overwhelming number of individuals are using search engines to comb through the Internet and find what they seek. Now more than ever, B2B marketing professionals need to take advantage of SEO's many benefits to attract more customers.